Case Studies

Case Study #1: Mining Firm

LevelUp was retained by a leading executive of a global mining firm who had been falsely accused of wrongdoing by a discredited, corrupt government agency in the developing world. He was subjected to dozens of news articles and public commentary portraying false information, some of which was picked up in mainstream media. Our firm’s reputation management strategy focused on bringing a stop to the flow of attack articles and the beginning of a counter SEO campaign, seeding the internet with a steady flow of credible, factual content in highly ranked websites, which, when optimized with backlinks began to overtake the negative results until we eventually succeeded in pushing all negative results past page 10 of Google using our unique approach and methodology.